Senior Content Strategy Manager

Twitter; San Francisco, CA (September, 2015 – Present)

Improving the overall experience for all Twitter products (suggestions welcome)





•    Leading a global team in charge of developing and implementing the editorial tone, voice, and calendar for all Norton digital properties 

•    Implemented the company’s initial mobile-first, global site redesign increasing product page traffic by 41% and improving conversion rates by more than 2%

•    Introduced Agile framework to help collaborate more quickly and efficiently on cross-functional projects


Global eBusiness Digital Experience Senior Principal Copywriter

Symantec; Mountain View, CA (May, 2011 – October 2013)

• Created eCommerce and digital global messaging strategy for consumer-focused Norton security products

• Conceived and implemented innovative campaigns to broaden the reach of both the brand and products

• Collaborated and led multiple teams to conceptualize and deliver global product launches, marketing campaigns, and new online tone and voice for Norton and Symantec


Freelance Communications Specialist

appaZ knarF Productions; San Francisco, CA (August, 1994 – Present)

• Designed and developed numerous successful communications campaigns for clients and agencies, targeting the right audience, at the right time, with the right message

• Wrote, recorded, and produced award-winning interviews, stories, and commentaries for public radio stations and regional periodicals

• Created and implemented campaign messaging, policy, and fundraising strategy for county, city, and statewide political candidates


Social Media Content Manager

Oracle Corporation; Redwood Shores, CA (March, 2008 – March, 2010)

• Planned and implemented strategic and tactical conversational marketing and ongoing customer engagement for the world’s largest enterprise software conference

• Maintained several social media properties including numerous Twitter accounts, Facebook pages, and corporate blogs

• Wrote and edited executive-level demos, scripts, and direct mail correspondence for targeted print, Web, and mobile audiences


Intel Education Initiative Marketing Writer

Intel Corporation; Sunnyvale, CA (August, 2006 – August, 2007)

• Shaped and supported online and print content for international educational, academic, governmental, and executive audiences

• Independently and collaboratively created global marketing material for the Intel Education Initiative programs and efforts

• Designed and developed strategies to achieve global goals



Fringe Benefits Management Company; Tallahassee, FL (June, 2003 – July, 2006)

• Wrote and edited copy for company Web presence, customer newsletters, and client employee benefit booklets and marketing brochures

• Worked within design team to create marketing campaigns and responses to requests-for-proposals of benefit products

• Interpreted and distributed new employee benefits regulations for clients and customers


McBride/Rossin Campaign Earned Media Director

Florida Democratic Party; Tampa, FL (August, 2002 – November, 2002)

• Wrote and distributed daily media advisories and coordinated interview requests and advertising placement for a curated media distribution list

• Served as primary campaign contact as Assistant Communications Director for media requests

• Organized and produced numerous candidate appearances and campaign events


Production Manager

WFSU–FM; Tallahassee, FL (December, 1996 – February, 2002)

• Produced, planned, and coordinated elements for local broadcasts, remote event recording, News Department productions, and promotional announcements

• Involved with the initiation, development, and production of proposed new shows, including the selection of on-air talent, technical staff, and broadcast equipment

• Supervised a small staff coordinating the twenty-four hour program schedule broadcast


Production Assistant

Educational Services Program; Tallahassee, FL (September, 1994 – September, 1996)

• Scheduled, catalogued, and documented weekly production and editorial department output

• Edited evaluation reports presented to Florida State Legislature and Agencies

• Entered evaluation data concerning Prekindergarten programs for inclusion in legislative reports



BA, English